Developer docs

Connect Outly to the rest of your stack.

Push leads and campaign actions in through the REST API, get workspace events out through signed webhooks (which also power the Zapier and Make integrations), and give AI tools access through an MCP server.

Data into Outly

REST API

Create and update leads, add them to campaigns, and launch, pause or resume campaigns from your own code with a workspace API key.

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Events out of Outly

Webhooks

Signed HTTPS POSTs for lead, reply, meeting, campaign and opportunity events, retried on failure. How to verify the signature and handle each event once.

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Zapier

Paste a Webhooks by Zapier Catch Hook URL into Outly and start a Zap from any Outly event. No API key needed.

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Make

Paste a Make Custom webhook URL into Outly and start a scenario from any Outly event. No API key needed.

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AI tools and help

MCP connector

Connect Claude, ChatGPT, Cursor or any MCP client to your workspace to read and act on leads, campaigns and more.

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Help centre

Plain-English guides to the app itself: connecting inboxes, importing leads, launching campaigns and billing.

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