Cold email templates that sound like a person.
12 short, plain-text templates written for Indian agencies, founders and service businesses. Each is under 120 words, has no links, and comes with subject lines and when to use it. Copy them free.
First touch
Marketing agency to a D2C brand
A performance or content agency opening a conversation with a direct-to-consumer brand.
90 wordsViewSaaS founder to a small business owner
A founder introducing a software product to an SMB owner who probably runs things on spreadsheets and WhatsApp.
89 wordsViewWedding or event vendor to planners and venues
A photographer, decorator, caterer or makeup artist reaching out to wedding planners and venues for referrals.
84 wordsViewService provider to a coaching institute
Pitching a service — admissions marketing, software, content — to a coaching institute before admission season.
94 wordsViewService provider to a real-estate developer or broker
Offering lead handling, marketing or software to a builder, developer or channel partner.
81 wordsViewPartnership pitch to a CA firm
Proposing a referral partnership with a chartered accountancy firm that already advises your ideal clients.
83 wordsViewFollow-up
Follow-up 1: the gentle bump
A short nudge two or three working days after the first email, sent in the same thread.
52 wordsViewFollow-up 2: a new angle
The second follow-up adds something new — an idea, a question or a different benefit — instead of repeating yourself.
69 wordsViewThe breakup email
The polite last email in a sequence that closes the loop and often gets the reply the others didn't.
53 wordsViewRe-engaging a lead that went cold
Restart a conversation with someone who showed interest weeks or months ago and then went quiet.
64 wordsViewTurn a template into a sequence.
Paste any of these into Outly, let AI tailor the opening line to each lead, add follow-ups that thread in the same conversation, and send from your own inbox.
250 leads free. No card to start.