Skip to content
First touch

SaaS founder to a small business owner

A founder introducing a software product to an SMB owner who probably runs things on spreadsheets and WhatsApp.

Subject line options

  • {{company}} and [the manual task]
  • Still doing [task] on Excel?
  • Question for {{firstName}}

Email · 89 words

Hi {{firstName}},

Most {{industry}} businesses I speak to still track [the manual task — e.g. payment follow-ups] in Excel and WhatsApp, and someone spends hours each week chasing it.

I built [product] to do that automatically: [one sentence on what it does, in plain words].

It's built for teams the size of {{company}}, priced in rupees, and takes about [setup time] to set up.

Worth a 15-minute look this week? If [task] isn't a headache for you, just tell me and I won't follow up.

[Your name]
Founder, [product]

{{firstName}}, {{company}} and the other double-brace fields fill in automatically per lead in Outly. Replace anything in [square brackets] yourself before sending.