Subject line options
- {{company}} and [the manual task]
- Still doing [task] on Excel?
- Question for {{firstName}}
A founder introducing a software product to an SMB owner who probably runs things on spreadsheets and WhatsApp.
Hi {{firstName}},
Most {{industry}} businesses I speak to still track [the manual task — e.g. payment follow-ups] in Excel and WhatsApp, and someone spends hours each week chasing it.
I built [product] to do that automatically: [one sentence on what it does, in plain words].
It's built for teams the size of {{company}}, priced in rupees, and takes about [setup time] to set up.
Worth a 15-minute look this week? If [task] isn't a headache for you, just tell me and I won't follow up.
[Your name]
Founder, [product]{{firstName}}, {{company}} and the other double-brace fields fill in automatically per lead in Outly. Replace anything in [square brackets] yourself before sending.
A performance or content agency opening a conversation with a direct-to-consumer brand.
A photographer, decorator, caterer or makeup artist reaching out to wedding planners and venues for referrals.
Pitching a service — admissions marketing, software, content — to a coaching institute before admission season.