Subject line options
- Idea for {{company}}'s product pages
- {{company}} repeat orders
- Quick thought, {{firstName}}
A performance or content agency opening a conversation with a direct-to-consumer brand.
Hi {{firstName}},
I was looking at {{company}}'s [store / Instagram ads] and noticed [one specific thing — e.g. no reviews on the bestseller page].
We're a small agency that helps D2C brands with [what you do — e.g. repeat purchases through email and WhatsApp]. For [a similar brand you've worked with], fixing that one thing [a real result, if you have one].
I've jotted down three ideas for {{company}} that you could try with or without us.
Would it be useful if I sent them over?
[Your name]
[Agency name]{{firstName}}, {{company}} and the other double-brace fields fill in automatically per lead in Outly. Replace anything in [square brackets] yourself before sending.
A founder introducing a software product to an SMB owner who probably runs things on spreadsheets and WhatsApp.
A photographer, decorator, caterer or makeup artist reaching out to wedding planners and venues for referrals.
Pitching a service — admissions marketing, software, content — to a coaching institute before admission season.