Subject line options
- (Same thread — keep the original subject)
Follow-up
Follow-up 1: the gentle bump
A short nudge two or three working days after the first email, sent in the same thread.
Email · 52 words
Hi {{firstName}},
Bringing this back to the top of your inbox in case it got buried.
The short version: [one-line restatement of the offer — e.g. three ideas to get more repeat orders at {{company}}].
Is this something you'd want to look at, or should I check back next quarter?
[Your name]{{firstName}}, {{company}} and the other double-brace fields fill in automatically per lead in Outly. Replace anything in [square brackets] yourself before sending.
More follow-up templates
All templates →Follow-up 2: a new angle
The second follow-up adds something new — an idea, a question or a different benefit — instead of repeating yourself.
The breakup email
The polite last email in a sequence that closes the loop and often gets the reply the others didn't.
Re-engaging a lead that went cold
Restart a conversation with someone who showed interest weeks or months ago and then went quiet.