Subject line options
- Picking up where we left off
- {{firstName}}, a quick update
- Still on your list for this year?
Follow-up
Re-engaging a lead that went cold
Restart a conversation with someone who showed interest weeks or months ago and then went quiet.
Email · 64 words
Hi {{firstName}},
We spoke in [month] about [the problem] at {{company}}, and at the time [their reason for waiting — e.g. the timing wasn't right].
Since then, [what has changed — e.g. we've added the feature you asked about].
Is this back on your list for this quarter? If not, no problem — just let me know and I'll leave it there.
[Your name]{{firstName}}, {{company}} and the other double-brace fields fill in automatically per lead in Outly. Replace anything in [square brackets] yourself before sending.
More follow-up templates
All templates →Follow-up 1: the gentle bump
A short nudge two or three working days after the first email, sent in the same thread.
Follow-up 2: a new angle
The second follow-up adds something new — an idea, a question or a different benefit — instead of repeating yourself.
The breakup email
The polite last email in a sequence that closes the loop and often gets the reply the others didn't.