Subject line options
- Referral partnership with {{company}}?
- Clients we both serve
- {{firstName}} — a two-way referral idea
Proposing a referral partnership with a chartered accountancy firm that already advises your ideal clients.
Hi {{firstName}},
I run [your business], and we work with [type of client — e.g. early-stage startups in Hyderabad] on [what you do].
Our clients regularly ask us to recommend a CA for GST, compliance and audits, and I'd rather send them to a firm I've actually spoken to.
I imagine some of {{company}}'s clients also need [your service] from time to time. Would you be open to a short call to see if a two-way referral arrangement makes sense?
[Your name]
[Company]{{firstName}}, {{company}} and the other double-brace fields fill in automatically per lead in Outly. Replace anything in [square brackets] yourself before sending.
A performance or content agency opening a conversation with a direct-to-consumer brand.
A founder introducing a software product to an SMB owner who probably runs things on spreadsheets and WhatsApp.
A photographer, decorator, caterer or makeup artist reaching out to wedding planners and venues for referrals.