Outly vs Apollo, honestly.
Apollo is an all-in-one GTM system: a 240M contact database, dialer, sequences, built-in CRM and a free plan. Outly is a rupee-billed cold-email loop that uses your own Apollo or Hunter key for data.
The short verdict
Choose Apollo if…
- You need contact data and a dialer in one tool (240M contacts, parallel dialer, call recording)
- You want buying signals, website-visitor identification and a Chrome extension for LinkedIn and Gmail
- You want a built-in CRM with two-way Salesforce and HubSpot sync
- You need SOC 2 Type 2 and ISO 27001 for security reviews
Choose Outly if…
- You already use Apollo for data and want a rupee-billed tool to write, send and sort replies — plug in your Apollo key
- You want to pay in rupees through Razorpay, starting at ₹999/month, with a free plan to stay on
- You want one simple loop: AI-written emails, paced sending from your own inbox, every reply sorted in one place, then pipeline and meetings
- You'd rather message the founder on WhatsApp than open a ticket
Feature by feature, including where Outly says no.
| Feature | Outly AI | Apollo |
|---|---|---|
| Starting paid price (monthly billing) | ₹999/month for Pro; Team ₹2,999/month; Free ₹0 | Free plan; Basic approx. $59/user/month (≈₹5,000), or $49 billed annually, as of Oct 2026 — reportedly $65 from mid-2026. Third-party figures; their page didn't show prices to our check |
| Billing currency | Indian rupees, via Razorpay | US dollars; no INR billing found (third-party source) |
| Free plan / trial | YesFree plan (250 leads, 1 active campaign), plus a 14-day Pro trial with no card | YesFree plan (Gmail mailbox, limited credits); paid plans have a trial with credits |
| Built-in lead database | NoNo database of its own. Bring your own Apollo or Hunter key to find and verify leads, or import a CSV | Yes240M contacts and 30M companies; credit-based (an email costs 1 credit, a mobile number about 8) |
| Peer warm-up network | NoNo peer warm-up network. New inboxes follow a ramp (10 a day, +5 a day) and a health check slows or pauses an inbox when bounces rise | YesWarm-up in a private network of inboxes, 10 to 40 emails a day |
| Inbox rotation | YesRotates across your connected Gmail and Outlook inboxes, paced inside a business-hours window | YesInbox rotation per their homepage; mailboxes are per seat |
| A/B testing | YesUp to 3 variants (A/B/C) per email step with results per variant; no automatic winner. Spintax in subjects and bodies | YesA/B testing in sequences |
| Unified inbox + AI reply sorting | YesOne inbox for every reply; AI sorts interested, meeting request, question, not interested, out of office and unsubscribe; follow-ups stop on reply | PartialA sequences inbox and tasks; AI reply categorisation not confirmed |
| Multichannel (LinkedIn / WhatsApp) | PartialLinkedIn steps are tasks (a prepared note and the profile link; you send it). WhatsApp steps send official Cloud API templates to opted-in leads | PartialDialer, parallel dialer and LinkedIn tasks (manual or semi-automated). WhatsApp not offered |
| CRM integrations | YesAutomatic one-way sync to HubSpot, Salesforce or Pipedrive: contacts (with their company), replies with the AI label, a deal when a reply is interested, booked meetings, and optionally every sent email. Nothing syncs back from the CRM. Slack and Teams alerts; outgoing webhooks, Zapier and Make; a REST API for leads and campaigns | YesBuilt-in CRM (deals, pipeline, tasks); two-way Salesforce and HubSpot sync; 200+ integrations |
| MCP / AI-assistant access | YesMCP server for Claude, ChatGPT and Cursor | YesMCP and API |
| Agency features | PartialMultiple workspaces on Team (one per client) and read-only client report links (totals only, no login). No white label and no client login portal | NoNo white label or client sub-accounts |
| Support | Founder support on WhatsApp and email | Knowledge base, Academy and a free Slack community |
"Paid add-on" also covers features on a higher tier only. "Not confirmed" means we couldn't verify it on Apollo's own pages — it may exist, so check with them.
What Outly doesn't do (yet)
- No built-in lead database — you bring your own Apollo or Hunter key, or a CSV
- No peer warm-up network — only a warm-up ramp and inbox health checks
- No conditional branching
- No custom tracking domain — open and click tracking (optional, off by default) runs through Outly's own domain
- No inbox placement tests
- REST API covers leads and campaigns only — no endpoints yet for the inbox, sequences or analytics
- No white label
- No AI agent that replies on your behalf
- LinkedIn steps are manual tasks, not automation
Only leads, active campaigns and the number of workspaces change between plans — every feature above is on every plan.
Sources & date
Apollo details were checked in October 2026 on the pages below; features change — check their site for what's current. Prices are approximate list prices for monthly billing, converted at about ₹85 per US dollar. Product names are trademarks of their owners; this page isn't affiliated with or endorsed by Apollo. Spotted something out of date? Tell us and we'll fix it.
- Apollo homepage — https://www.apollo.io/
- Apollo pricing (plan descriptions) — https://www.apollo.io/pricing
- Apollo warm-up (knowledge base) — https://knowledge.apollo.io/hc/en-us/articles/26772718460045
- Apollo trust centre — https://trust.apollo.io
- Apollo community — https://www.apollo.io/community
- Apollo pricing breakdown (Landbase, third party) — https://www.landbase.com/blog/apollo-pricing
- Apollo pricing research (Docket, third party) — https://docket.io/resources/research/apollo-pricing
- Apollo pricing (Zeliq, third party) — https://www.zeliq.com/blog/apolloio-pricing
Try the Outly loop for 14 days, then decide.
Connect your Gmail or Outlook inbox, import a list or plug in your Apollo or Hunter key, and run one campaign end to end. If Apollo fits you better, the table above tells you why.
No card. Then the Free plan: 250 leads.
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