Outly vs Smartlead, honestly.
Smartlead is deliverability infrastructure for lead-gen agencies: unlimited mailboxes, a warm-up pool, white label and a dialer. Outly is a simpler, rupee-billed loop for Indian founders.
The short verdict
Choose Smartlead if…
- You're an agency that needs white-labelled client workspaces and dedicated sending servers
- You want a peer warm-up pool
- You want native LinkedIn outreach and a dialer inside your sequences
- You need a full API and native two-way CRM integrations
Choose Outly if…
- You want to pay in rupees through Razorpay, starting at ₹999/month, with a free plan to stay on
- You want one simple loop: AI-written emails, paced sending from your own inbox, every reply sorted in one place, then pipeline and meetings
- You'd rather message the founder on WhatsApp than open a ticket
- You want WhatsApp template steps and Google/Outlook calendar booking straight from the inbox
Feature by feature, including where Outly says no.
| Feature | Outly AI | Smartlead |
|---|---|---|
| Starting paid price (monthly billing) | ₹999/month for Pro; Team ₹2,999/month; Free ₹0 | Base from approx. $39/month (≈₹3,300), or $32/month billed annually, as of Oct 2026; 50% off the first month for new users |
| Billing currency | Indian rupees, via Razorpay | US dollars; no INR pricing found |
| Free plan / trial | YesFree plan (250 leads, 1 active campaign), plus a 14-day Pro trial with no card | PartialFree trial with no card; trial length not stated. No free plan |
| Built-in lead database | NoNo database of its own. Bring your own Apollo or Hunter key to find and verify leads, or import a CSV | Paid add-onSmartProspect, 300M+ profiles (their figure), sold separately from the core plans |
| Peer warm-up network | NoNo peer warm-up network. New inboxes follow a ramp (10 a day, +5 a day) and a health check slows or pauses an inbox when bounces rise | YesWarm-up pool included on every plan |
| Inbox rotation | YesRotates across your connected Gmail and Outlook inboxes, paced inside a business-hours window | YesUnlimited mailboxes with automatic rotation |
| A/B testing | YesUp to 3 variants (A/B/C) per email step with results per variant; no automatic winner. Spintax in subjects and bodies | YesSpintax and A/B testing (A/B per third-party reviews) |
| Unified inbox + AI reply sorting | YesOne inbox for every reply; AI sorts interested, meeting request, question, not interested, out of office and unsubscribe; follow-ups stop on reply | YesMaster inbox across campaigns and clients, with AI intent categories |
| Multichannel (LinkedIn / WhatsApp) | PartialLinkedIn steps are tasks (a prepared note and the profile link; you send it). WhatsApp steps send official Cloud API templates to opted-in leads | PartialNative LinkedIn outreach (powered by Aimfox) and a HeyReach integration; calls via the credit-based SmartDialer. WhatsApp not confirmed |
| CRM integrations | YesAutomatic one-way sync to HubSpot, Salesforce or Pipedrive: contacts (with their company), replies with the AI label, a deal when a reply is interested, booked meetings, and optionally every sent email. Nothing syncs back from the CRM. Slack and Teams alerts; outgoing webhooks, Zapier and Make; a REST API for leads and campaigns | YesNative HubSpot, Salesforce, Pipedrive, Clay and Listkit; Zapier, Make and n8n; full API and webhooks |
| MCP / AI-assistant access | YesMCP server for Claude, ChatGPT and Cursor | Not confirmedFull API available; we couldn't confirm an MCP server |
| Agency features | PartialMultiple workspaces on Team (one per client) and read-only client report links (totals only, no login). No white label and no client login portal | Paid add-onClient workspaces from the Pro plan; full white label at $29/month per client workspace |
| Support | Founder support on WhatsApp and email | Free deliverability tools and done-for-you SmartServices (priced on a call); support channels: see their site |
"Paid add-on" also covers features on a higher tier only. "Not confirmed" means we couldn't verify it on Smartlead's own pages — it may exist, so check with them.
What Outly doesn't do (yet)
- No built-in lead database — you bring your own Apollo or Hunter key, or a CSV
- No peer warm-up network — only a warm-up ramp and inbox health checks
- No conditional branching
- No custom tracking domain — open and click tracking (optional, off by default) runs through Outly's own domain
- No inbox placement tests
- REST API covers leads and campaigns only — no endpoints yet for the inbox, sequences or analytics
- No white label
- No AI agent that replies on your behalf
- LinkedIn steps are manual tasks, not automation
Only leads, active campaigns and the number of workspaces change between plans — every feature above is on every plan.
Sources & date
Smartlead details were checked in October 2026 on the pages below; features change — check their site for what's current. Prices are approximate list prices for monthly billing, converted at about ₹85 per US dollar. Product names are trademarks of their owners; this page isn't affiliated with or endorsed by Smartlead. Spotted something out of date? Tell us and we'll fix it.
- Smartlead pricing — https://www.smartlead.ai/pricing
- Smartlead homepage — https://www.smartlead.ai/
- Smartlead changelog — https://updates.smartlead.ai/changelog
- SmartProspect guide (Smartlead blog) — https://www.smartlead.ai/blog/the-definitive-guide-to-b2b-ai-prospecting-in-2025
Try the Outly loop for 14 days, then decide.
Connect your Gmail or Outlook inbox, import a list or plug in your Apollo or Hunter key, and run one campaign end to end. If Smartlead fits you better, the table above tells you why.
No card. Then the Free plan: 250 leads.
Other comparisons
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