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Instantly alternative · India

Outly vs Instantly, honestly.

Instantly is built for cold email at scale with a 450M+ contact database, unlimited warm-up and placement tests. Outly is a smaller, rupee-billed loop for Indian teams.

The short verdict

Choose Instantly if…

  • You need a large built-in lead database (SuperSearch, 450M+ contacts) rather than bringing your own
  • You want unlimited peer warm-up and built-in inbox placement tests
  • You want A/Z testing with more than three variants, or an AI agent that replies to leads for you
  • You run an agency and need a white-label client portal

Choose Outly if…

  • You want to pay in rupees through Razorpay, starting at ₹999/month, with a free plan to stay on
  • You want one simple loop: AI-written emails, paced sending from your own inbox, every reply sorted in one place, then pipeline and meetings
  • You'd rather message the founder on WhatsApp than open a ticket
  • You send at founder or small-agency volume and want WhatsApp template steps alongside email
Side by side

Feature by feature, including where Outly says no.

Outly AI compared with Instantly. Competitor details checked October 2026; prices are approximate list prices.
FeatureOutly AIInstantly
Starting paid price (monthly billing)
₹999/month for Pro; Team ₹2,999/month; Free ₹0
Growth from approx. $47/month (≈₹4,000), or $37.6/month billed annually, as of Oct 2026. Lead credits are a separate plan
Billing currency
Indian rupees, via Razorpay
US dollars; no INR pricing found
Free plan / trial
YesFree plan (250 leads, 1 active campaign), plus a 14-day Pro trial with no card
PartialFree trial with no card; trial length not stated on their pricing page. No free plan
Built-in lead database
NoNo database of its own. Bring your own Apollo or Hunter key to find and verify leads, or import a CSV
Paid add-onSuperSearch, 450M+ B2B contacts, with waterfall enrichment, via separate Credits plans (from approx. $47/month)
Peer warm-up network
NoNo peer warm-up network. New inboxes follow a ramp (10 a day, +5 a day) and a health check slows or pauses an inbox when bounces rise
YesUnlimited warm-up on every Outreach plan, using a peer warm-up pool
Inbox rotation
YesRotates across your connected Gmail and Outlook inboxes, paced inside a business-hours window
YesUnlimited sending accounts with inbox rotation
A/B testing
YesUp to 3 variants (A/B/C) per email step with results per variant; no automatic winner. Spintax in subjects and bodies
YesA/Z testing and spintax, documented in their help centre
Unified inbox + AI reply sorting
YesOne inbox for every reply; AI sorts interested, meeting request, question, not interested, out of office and unsubscribe; follow-ups stop on reply
YesUnibox across all accounts, with AI reply labels
Multichannel (LinkedIn / WhatsApp)
PartialLinkedIn steps are tasks (a prepared note and the profile link; you send it). WhatsApp steps send official Cloud API templates to opted-in leads
PartialEmail and webhook steps; their features page lists LinkedIn steps (not confirmed as native automation). Calls and SMS sit in a paid CRM tier. No WhatsApp found
CRM integrations
YesAutomatic one-way sync to HubSpot, Salesforce or Pipedrive: contacts (with their company), replies with the AI label, a deal when a reply is interested, booked meetings, and optionally every sent email. Nothing syncs back from the CRM. Slack and Teams alerts; outgoing webhooks, Zapier and Make; a REST API for leads and campaigns
PartialLeads export to major CRMs, plus an API and webhooks; native HubSpot/Salesforce sync not confirmed. Their own CRM is a paid add-on
MCP / AI-assistant access
YesMCP server for Claude, ChatGPT and Cursor
Not confirmedAPI and developer docs available; we couldn't confirm an MCP server
Agency features
PartialMultiple workspaces on Team (one per client) and read-only client report links (totals only, no login). No white label and no client login portal
Paid add-onWhite-label agency portal with client logins on Hypergrowth and above; multiple workspaces
Support
Founder support on WhatsApp and email
Help centre (264 articles) and a free Academy; Enterprise adds a dedicated account manager and shared Slack channel

"Paid add-on" also covers features on a higher tier only. "Not confirmed" means we couldn't verify it on Instantly's own pages — it may exist, so check with them.

What Outly doesn't do (yet)

  • No built-in lead database — you bring your own Apollo or Hunter key, or a CSV
  • No peer warm-up network — only a warm-up ramp and inbox health checks
  • No conditional branching
  • No custom tracking domain — open and click tracking (optional, off by default) runs through Outly's own domain
  • No inbox placement tests
  • REST API covers leads and campaigns only — no endpoints yet for the inbox, sequences or analytics
  • No white label
  • No AI agent that replies on your behalf
  • LinkedIn steps are manual tasks, not automation

Only leads, active campaigns and the number of workspaces change between plans — every feature above is on every plan.

Sources & date

Instantly details were checked in October 2026 on the pages below; features change — check their site for what's current. Prices are approximate list prices for monthly billing, converted at about ₹85 per US dollar. Product names are trademarks of their owners; this page isn't affiliated with or endorsed by Instantly. Spotted something out of date? Tell us and we'll fix it.

Outly AI

Try the Outly loop for 14 days, then decide.

Connect your Gmail or Outlook inbox, import a list or plug in your Apollo or Hunter key, and run one campaign end to end. If Instantly fits you better, the table above tells you why.

Start 14-day Pro trial See pricing

No card. Then the Free plan: 250 leads.

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