Outly vs lemlist, honestly.
lemlist is personalised multichannel outbound — email, LinkedIn automation, calls, SMS — with a 650M+ lead database and lemwarm. Outly is a simpler, rupee-billed loop for Indian teams.
The short verdict
Choose lemlist if…
- You want real LinkedIn automation (visits, invitations, messages) alongside email, calls and SMS
- You want a 650M+ lead database and a Chrome extension for LinkedIn and Gmail
- You want to A/B test whole sequences, or rely on conditional steps and Liquid syntax for personalisation
- You need SOC 2 and SSO/SAML
Choose Outly if…
- You want to pay in rupees through Razorpay, starting at ₹999/month, with a free plan to stay on
- You want one simple loop: AI-written emails, paced sending from your own inbox, every reply sorted in one place, then pipeline and meetings
- You'd rather message the founder on WhatsApp than open a ticket
- You want WhatsApp template steps without a separate add-on
Feature by feature, including where Outly says no.
| Feature | Outly AI | lemlist |
|---|---|---|
| Starting paid price (monthly billing) | ₹999/month for Pro; Team ₹2,999/month; Free ₹0 | Email plan approx. $69/month (≈₹5,900), or $55 billed annually, as of Oct 2026; billing appears to be per user |
| Billing currency | Indian rupees, via Razorpay | US dollars; no INR pricing found |
| Free plan / trial | YesFree plan (250 leads, 1 active campaign), plus a 14-day Pro trial with no card | Partial14-day trial with Multichannel features and 200 credits. No free plan |
| Built-in lead database | NoNo database of its own. Bring your own Apollo or Hunter key to find and verify leads, or import a CSV | Yes650M+ leads on all plans; finding emails and phones uses enrichment credits (paid, from $20/month) |
| Peer warm-up network | NoNo peer warm-up network. New inboxes follow a ramp (10 a day, +5 a day) and a health check slows or pauses an inbox when bounces rise | Yeslemwarm, included with every seat, using a peer network |
| Inbox rotation | YesRotates across your connected Gmail and Outlook inboxes, paced inside a business-hours window | YesMultiple senders per campaign; unlimited senders on the Email plan, 5 per user on Multichannel |
| A/B testing | YesUp to 3 variants (A/B/C) per email step with results per variant; no automatic winner. Spintax in subjects and bodies | YesA/B test a single step or a whole sequence |
| Unified inbox + AI reply sorting | YesOne inbox for every reply; AI sorts interested, meeting request, question, not interested, out of office and unsubscribe; follow-ups stop on reply | YesUnified inbox across senders and channels; AI reply sorting not confirmed |
| Multichannel (LinkedIn / WhatsApp) | PartialLinkedIn steps are tasks (a prepared note and the profile link; you send it). WhatsApp steps send official Cloud API templates to opted-in leads | YesLinkedIn automation, calls and SMS on Multichannel; WhatsApp is a separate paid add-on |
| CRM integrations | YesAutomatic one-way sync to HubSpot, Salesforce or Pipedrive: contacts (with their company), replies with the AI label, a deal when a reply is interested, booked meetings, and optionally every sent email. Nothing syncs back from the CRM. Slack and Teams alerts; outgoing webhooks, Zapier and Make; a REST API for leads and campaigns | YesNative Salesforce, HubSpot, Pipedrive and Attio; 500+ integrations and a public API |
| MCP / AI-assistant access | YesMCP server for Claude, ChatGPT and Cursor | YesAn MCP and a CLI |
| Agency features | PartialMultiple workspaces on Team (one per client) and read-only client report links (totals only, no login). No white label and no client login portal | Not confirmedNo white label or client sub-accounts found in our check |
| Support | Founder support on WhatsApp and email | In-app chat; 1:1 onboarding and a dedicated account manager appear to be Enterprise-only |
"Paid add-on" also covers features on a higher tier only. "Not confirmed" means we couldn't verify it on lemlist's own pages — it may exist, so check with them.
What Outly doesn't do (yet)
- No built-in lead database — you bring your own Apollo or Hunter key, or a CSV
- No peer warm-up network — only a warm-up ramp and inbox health checks
- No conditional branching
- No custom tracking domain — open and click tracking (optional, off by default) runs through Outly's own domain
- No inbox placement tests
- REST API covers leads and campaigns only — no endpoints yet for the inbox, sequences or analytics
- No white label
- No AI agent that replies on your behalf
- LinkedIn steps are manual tasks, not automation
Only leads, active campaigns and the number of workspaces change between plans — every feature above is on every plan.
Sources & date
lemlist details were checked in October 2026 on the pages below; features change — check their site for what's current. Prices are approximate list prices for monthly billing, converted at about ₹85 per US dollar. Product names are trademarks of their owners; this page isn't affiliated with or endorsed by lemlist. Spotted something out of date? Tell us and we'll fix it.
- lemlist pricing — https://www.lemlist.com/pricing
- lemlist homepage — https://www.lemlist.com
- lemAgent — https://lemlist.com/product/lemagent
- A/B test a step (help centre) — https://help.lemlist.com/en/articles/4494106-a-b-test-a-step
- A/B test an entire sequence (help centre) — https://help.lemlist.com/en/articles/4452796-a-b-test-an-entire-sequence
- Liquid syntax (help centre) — https://help.lemlist.com/en/articles/4517753-how-do-i-use-liquid-syntax
- Custom tracking domain (help centre) — https://help.lemlist.com/en/articles/4452708-set-up-a-custom-tracking-domain
Try the Outly loop for 14 days, then decide.
Connect your Gmail or Outlook inbox, import a list or plug in your Apollo or Hunter key, and run one campaign end to end. If lemlist fits you better, the table above tells you why.
No card. Then the Free plan: 250 leads.
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